Writing tagged with #Research
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Understanding Outcomes
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As we look towards planning for Q3, the product teams I work with have started their quarterly product increment (PI) planning. One thing that came up this week was how to understand or find the outcome for a specific goal or problem. It’s easy to fall into old projects traps such as “we should add
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Product Discovery Toolkit
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In Product-Led organizations discovery is critical to understanding what users need and determining the right things to build. There are plenty of tools at our disposal to conduct discovery. In this post I want to highlight a few mentioned in Marty Cagan’s Inspired. What is Product Discovery? Before
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Research Beyond Usability Testing
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Often when I hear designers talk about user research they’re specifically referring to one of two things, usability testing, or validation testing. While there two types of testing are important, there’s so much more in the user testing toolkit that we can use. Usability and validation testing by th