Design Operations & Product Strategy
15+ years crafting exceptional digital experiences that drive business growth and user satisfaction across B2C and B2B products.
15+ Years Experience
50+ Projects Shipped
$20M+ Revenue Impact
Design Philosophy
My approach combines strategic thinking with hands-on execution, ensuring every design decision drives both user satisfaction and business growth.
Human-Centered Design
Every decision starts with understanding user needs, behaviors, and pain points.
Business Impact Focus
Design solutions that directly contribute to measurable business outcomes.
Iterative Innovation
Rapid prototyping and testing to validate ideas before full implementation.
Collaborative Leadership
Building bridges between design, engineering, and product teams.
Inclusive Accessibility
Creating experiences that work for everyone, regardless of ability.
Systems Thinking
Designing scalable solutions that evolve with product growth.
Case Studies
Explore how strategic design thinking and user-centered solutions have driven measurable business outcomes across diverse industries.
Key Results
- Develop and Launch Brand Identity
- 60%+ Employee Engagement
- Increased Employee Satisfaction
Key Results
- 100% Existing Component Coverage in Year 1
- WCAG 2.1 AA Compliant
- $5M+ Annual Cost Reduction
Key Results
- 10k+ Students Reached in First Year
- 85% User Satisfaction
- 30% Increased User Retention
Latest Insights
Thoughts on design leadership, product strategy, and the evolving landscape of digital experiences.