Adam Sedwick

Design Operations & Product Strategy

15+ years crafting exceptional digital experiences that drive business growth and user satisfaction across B2C and B2B products.

View My Work Download Resume

15+ Years Experience

50+ Projects Shipped

$20M+ Revenue Impact

Headshot of Adam Sedwick

Design Philosophy

My approach combines strategic thinking with hands-on execution, ensuring every design decision drives both user satisfaction and business growth.

Human-Centered Design

Every decision starts with understanding user needs, behaviors, and pain points.

Business Impact Focus

Design solutions that directly contribute to measurable business outcomes.

Iterative Innovation

Rapid prototyping and testing to validate ideas before full implementation.

Collaborative Leadership

Building bridges between design, engineering, and product teams.

Inclusive Accessibility

Creating experiences that work for everyone, regardless of ability.

Systems Thinking

Designing scalable solutions that evolve with product growth.

From Startup Speed to Enterprise Scale
I've navigated the unique challenges of both fast-moving startups and complex enterprise environments. This dual perspective allows me to balance innovation with stability, ensuring designs that are both industry-leading and reliable.
Startup Agility Enterprise Standards Scalable Systems Risk Management

Case Studies

Explore how strategic design thinking and user-centered solutions have driven measurable business outcomes across diverse industries.

View All Work
Showcasing Creativity
Event Branding
Showcasing Creativity
Created brand identity, marketing materials, and website for an internal event at Discovery Education, allowing creative teams to showcase their work.

Key Results

  • Develop and Launch Brand Identity
  • 60%+ Employee Engagement
  • Increased Employee Satisfaction
Brand Identity Web Design Event Coordination
Design System Refresh
Enterprise Ed-Tech
Design System Refresh
Led a team through the redesign of the design systems for Discovery Education, refreshing branding across products and updating the support capabilities.

Key Results

  • 100% Existing Component Coverage in Year 1
  • WCAG 2.1 AA Compliant
  • $5M+ Annual Cost Reduction
Design Systems Program Management Engineering
Connecting Classrooms to Careers
Enterprise Ed-Tech
Connecting Classrooms to Careers
Led the design of an award winning career readiness platform that enables industry professionals to connect directly with students in classrooms.

Key Results

  • 10k+ Students Reached in First Year
  • 85% User Satisfaction
  • 30% Increased User Retention
User Testing Design Leadership Prototyping

Latest Insights

Thoughts on design leadership, product strategy, and the evolving landscape of digital experiences.

View All Posts
Design Systems Zeroheight Figma Development Link Post
Using composability over inheritance to scale design systems
Design systems don't scale by locking things down—they scale by opening them up. I wrote a piece for Zeroheight on why composability wins over inheritance when it comes to building systems that actually work for teams. Instead of bloated libraries and endless one-offs, composability lets you: Mix
Resist STEM Public Learning Link Post
Nasa's Deleted 'First Woman' Graphic Novels
In 2021 and 2023 NASA issues two interactive graphic novels under the title “First Woman.” According to their press releases they were about “...the story of Callie Rodriguez, the first woman to explore the Moon,” and “...a diverse crew of astronauts on the Moon's surface who learn and grow as a te
Personal Development
Chasing the Spark: ADHD, Burnout, and Guilt
It’s been roughly 4 weeks since my last post, not great for my “1 post a week” goal. Rather than pretending like it didn’t happen, I thought this would be a good opportunity to share what it’s like to live with ADHD and some of the troubles that come with it. The ADHD Superpower I’ve never been one

Let's Create Something Extraordinary Together

Ready to elevate your product's design and strategy? I'm available for senior leadership roles and strategic consulting.

Connect

Resources

Adam Sedwick

I work on Design systems and Advocate for Accessibility on the web.

Tennessee

Blogging

Design Systems

Design Tokens

Web Accessibility

Web Design

Web Development

Open Web Standards